Fuzzy set theory—and its applications (3rd ed.)
Fuzzy set theory—and its applications (3rd ed.)
Optimal Production and Marketing Planning
Computational Optimization and Applications
Geometric programming with fuzzy parameters in engineering optimization
International Journal of Approximate Reasoning
Computers & Mathematics with Applications
Optimal pricing model for electronic products
Computers and Industrial Engineering
Optimal pricing, lot-sizing and marketing planning in a capacitated and imperfect production system
Computers and Industrial Engineering
Decision support for foreign investment strategy under hybrid uncertainty
Expert Systems with Applications: An International Journal
A random fuzzy minimum spanning tree problem through a possibility-based value at risk model
Expert Systems with Applications: An International Journal
Solution of fuzzy integrated production and marketing planning based on extension principle
Computers and Industrial Engineering
A possibilistic multiple objective pricing and lot-sizing model with multiple demand classes
Fuzzy Sets and Systems
Computers and Industrial Engineering
Hi-index | 12.05 |
During the past few years, many people have been interested in integrated production and marketing planning strategies where demand and cost functions, both, depend on different parameters such as price and marketing expenditure. The primary concern on all previous models is the difficulty on estimating the model parameters such price and marketing elasticity to demand. In this paper, we propose a new possibilistic model which makes it easy to build the overall model based on experts' opinions. The proposed model is formulated in fuzzy geometric programming and the fuzzy decision is made using the recent advances on optimization techniques. We also design a fuzzy logic controller to facilitate the decision making process. The implementation of the proposed model is demonstrated using two numerical examples.