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Hypertext and hypermedia provide a mechanism to store and retrieve unstructured, related information in a meaningful way. This new technology has the potential to extend the use of computers into areas, until recently considered to be outside the realm of computerization. This article identifies a number of application areas in the business domain that can benefit from the use of hypertext. It also identifies a number of research issues that must be addressed before business organizations can reap the benefit of this novel technology.