Goal-oriented web-site navigation for on-line shoppers

  • Authors:
  • Daniel Deutch;Tova Milo;Tom Yam

  • Affiliations:
  • Tel Aviv University;Tel Aviv University;Tel Aviv University

  • Venue:
  • Proceedings of the VLDB Endowment
  • Year:
  • 2009

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Abstract

Web-sites for on-line shopping typically offer a vast number of product options and combinations thereof. While this is very useful, it often makes the navigation in the site and the identification of the "ideal" purchase (where the notion of ideal differs among users) a confusing, non-trivial experience. This demonstration presents ShopIT (ShoppIng assitanT), a system that assists on-line shoppers by suggesting the most effective navigation paths for their specified criteria and preferences. The suggestions are continually adapted to choices/decisions taken by the users while navigating. ShopITis based on a set of novel, adaptive, provably optimal algorithms for TOP-K query evaluation.