Mining Frequent Purchase Behavior Patterns for Commercial Websites

  • Authors:
  • Li-Fu Hsu;Chuin-Chieh Hsu;Yi-Chen Ku

  • Affiliations:
  • Department of Information Management, Hwa-Hsia institute of Technology, Taipei County, Taiwan 23554;Department of Information Management, National Taiwan University of Science and Technology, Email: M9209004@mail.ntust.edu.tw, Taipei, Taiwan 69042;Department of Information Management, National Taiwan University of Science and Technology, Email: M9209004@mail.ntust.edu.tw, Taipei, Taiwan 69042

  • Venue:
  • ICCCI '09 Proceedings of the 1st International Conference on Computational Collective Intelligence. Semantic Web, Social Networks and Multiagent Systems
  • Year:
  • 2009

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Abstract

Due to the rapid growth in the field of electronic commerce (EC), a huge amount of data has been gathered in many EC sites since their inception. Although many studies have focused on the mining of an EC site's frequent traversal paths and frequent purchase items, an efficient combination of the two types of mining, however, is still not available up to date. To resolve this problem, we first combine both types of data, i.e. the traversal paths and the purchase records, and then mine the combined data for the frequent purchase behavior pattern. In this study, we propose an effective algorithm named Mining Frequent Purchase Behavior (MFPB), which will dig for all frequent path patterns and all frequent purchase records, with a pattern growth concept for an efficient and complete pattern mining, within the projected transactions.