Investigating the Semantic Gap through Query Log Analysis

  • Authors:

  • Peter Mika;Edgar Meij;Hugo Zaragoza

  • Affiliations:

  • Yahoo Research, Barcelona, Spain 08018;ISLA, University of Amsterdam, Amsterdam 1098;Yahoo Research, Barcelona, Spain 08018

  • Venue:
  • ISWC '09 Proceedings of the 8th International Semantic Web Conference
  • Year:
  • 2009

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Abstract

Significant efforts have focused in the past years on bringing large amounts of metadata online and the success of these efforts can be seen by the impressive number of web sites exposing data in RDFa or RDF/XML. However, little is known about the extent to which this data fits the needs of ordinary web users with everyday information needs. In this paper we study what we perceive as the semantic gap between the supply of data on the Semantic Web and the needs of web users as expressed in the queries submitted to a major Web search engine. We perform our analysis on both the level of instances and ontologies. First, we first look at how much data is actually relevant to Web queries and what kind of data is it. Second, we provide a generic method to extract the attributes that Web users are searching for regarding particular classes of entities. This method allows to contrast class definitions found in Semantic Web vocabularies with the attributes of objects that users are interested in. Our findings are crucial to measuring the potential of semantic search, but also speak to the state of the Semantic Web in general.