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Business Intelligence becomes an attracting topic in today's data intensive applications, especially in telecommunication industry. Meanwhile, Cloud Computing providing IT supporting Infrastructure with excellent scalability, large scale storage, and high performance becomes an effective way to implement parallel data processing and data mining algorithms. BC-PDM (Big Cloud based Parallel Data Miner) is a new MapReduce based parallel data mining platform developed by CMRI (China Mobile Research Institute) to fit the urgent requirements of business intelligence in telecommunication industry. In this paper, the architecture, functionality and performance of BC-PDM are presented, together with the experimental evaluation and case studies of its applications. The evaluation result demonstrates both the usability and the cost-effectiveness of Cloud Computing based Business Intelligence system in applications of telecommunication industry.