Time spent on a web page is sufficient to infer a user's interest

Authors:
Wadee S. Al halabi;Miroslav Kubat;Moiez Tapia
Affiliations:
University of Miami, Miami, FL;University of Miami, Coral Gables, FL;University of Miami, Coral Gables, FL
Venue:
EurolMSA '07 Proceedings of the Third IASTED European Conference on Internet and Multimedia Systems and Applications
Year:
2007

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Abstract

An important research problem in Internet search engines is how to predict a frequent user's interest in certain type of web sites. Such personalized approach is believed to improve the ranking of the hyperlinks returned by a search engine. In this paper, we report experiments that indicate that the most important criterion to gauge the user's interest is the time he or she has spent in a given web site in the past.