Olfaction-enhanced multimedia: bad for information recall?

Authors:
Gheorghita Ghinea;Oluwakemi A. Ademoye
Affiliations:
School of Information Systems, Computing and Mathematics, Brunel University, United Kingdom;School of Information Systems, Computing and Mathematics, Brunel University, United Kingdom
Venue:
ICME'09 Proceedings of the 2009 IEEE international conference on Multimedia and Expo
Year:
2009

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Abstract

The experiment reported in this paper sought to discover the impact that enhancing multimedia applications with olfactiOn has on an information recall. In contrast to previously reported studies, our results showed that olfaction actually had a negative impact on information recall. We believe that this difference is due to the ambiental nature of olfaction in previous work, whereas in our study we used directed olfactory stimuli.