From Personal Area Networks to Personal Networks: A User Oriented Approach
Wireless Personal Communications: An International Journal
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The EU project MAGNET-Beyond has examined the business opportunities regarding Personal Networks (PN) for the typical value network stakeholders. In the current communication markets, companies deliver services to customers in cooperation with other market players profiting on different business opportunities. The aim has been to examine new business opportunities PNs. This work consists of three main elements: a) classification and categorisation of different business opportunity areas, b) an overview of relevant Industry trends, c) explanation of stakeholder opportunities and the strategies that they could develop for the commercialisation of the PN technology.