An intelligent product-information presentation in E-commerce

  • Authors:
  • S. S. Manvi;P. Venkataram

  • Affiliations:
  • Protocol Engineering and Technology (PET)-UNIT, Electrical Communication Engineering Department, Indian Institute of Science, Bangalore 560012, India;Protocol Engineering and Technology (PET)-UNIT, Electrical Communication Engineering Department, Indian Institute of Science, Bangalore 560012, India

  • Venue:
  • Electronic Commerce Research and Applications
  • Year:
  • 2005

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Abstract

Electronic commerce (E-commerce) web-sites must be equipped with multimedia presentations for effective marketing of their products. Providing required product-information to a genuine buyer is a complex task in the present day web-based service environments. In this paper, we propose a distributed proxy based electronic shopping model, which is intelligent enough to study the customer behavior and plan the presentations accordingly by using a flexible multimedia synchronization model. The multimedia synchronization model is located at the proxy. The model triggers one of the three synchronization mechanisms, point, real-time continuous or adaptive synchronization based on the customer buying probability. The synchronization scheme employs a set of static and mobile agents: to estimate the network delays, to compute the skew, to monitor the loss and estimate the playout times of the presentation units of product-information. We simulated the electronic shopping model and the synchronization model to evaluate their operation effectiveness in several network scenarios. The benefits of scheme are: intelligent planning of product-information presentations, asynchronous delay estimation, flexibility and adaptability.