The demonstration research of mobile value-added services in undergraduate

  • Authors:

  • Weng Suxiang;Jin Yongsheng

  • Affiliations:

  • Economics and Management School, Beijing University of Posts and Telecommunications, Beijing and Jilin Medical College, Jilin;Economics and Management School, Beijing University of Posts and Telecommunications, Beijing

  • Venue:
  • CCDC'09 Proceedings of the 21st annual international conference on Chinese control and decision conference
  • Year:
  • 2009

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Abstract

Basing on questionnaire, this paper fully analyzed the mobile value-added services using status in colleges. There lists 46 questions in the questionnaire, from which we distill 7 factors to describe the characteristic and trend of the choice in the consumption of value-added services in the campus. At the same time, it deeply parsed the consumption psychology and the consumption motivation of value-added services, which prompt a direction to the sales of value-added services in campus. This paper can also benefit future development trend of those kinds of services.