A diachronic study of POP album cover from 1980 to 1992 in Taiwan

  • Authors:

  • Manlai You;Li-Min Chen

  • Affiliations:

  • Graduate School of Design, National Yunlin University of Science and Technology, Douliou, Yunlin, Taiwan, R.O.C.;Graduate School of Design, National Yunlin University of Science and Technology, Douliou, Yunlin, Taiwan, R.O.C.

  • Venue:
  • WSEAS TRANSACTIONS on COMMUNICATIONS
  • Year:
  • 2009

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Abstract

Based on the color attributes of pop album cover, a diachronic study was conducted. It was argued that the denotation is significant related to the color attributes and the connotation is not necessary significant related to the color attributes. The population of this study was those pop albums published from 1980 to 1989. In those years, this country was gradual opening up of political and economic stability. The sampled representative pop album covers were collected and put on the computer screen for conducting content analysis. The denotation and color attributes of each sampled album cover were also identified for statistical test. A logit regression was used to predict denotation of pop album cover from mean value of color channel Red, Green, and Black. The C5.0 model was used to build a rule set and a decision tree for further illustrate the relation between color attribute and denotation.