Visual span and other parameters for the generation of heatmaps

Authors:
Pieter Blignaut
Affiliations:
University of the Free State, South Africa
Venue:
Proceedings of the 2010 Symposium on Eye-Tracking Research & Applications
Year:
2010

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Abstract

Although heat maps are commonly provided by eye-tracking and visualization tools, they have some disadvantages and caution must be taken when using them to draw conclusions on eye tracking results. It is motivated here that visual span is an essential component of visualizations of eye-tracking data and an algorithm is proposed to allow the analyst to set the visual span as a parameter prior to generation of a heat map. Although the ideas are not novel, the algorithm also indicates how transparency of the heat map can be achieved and how the color gradient can be generated to represent the probability for an object to be observed within the defined visual span. The optional addition of contour lines provides a way to visualize separate intervals in the continuous color map.