Online social networks in a post-Soviet state: how Hungarians protect and share on Facebook
Proceedings of the 2012 iConference
Proceedings of the 11th Brazilian Symposium on Human Factors in Computing Systems
Do online social network friends still threaten my privacy?
Proceedings of the third ACM conference on Data and application security and privacy
A cross-cultural framework for protecting user privacy in online social media
Proceedings of the 22nd international conference on World Wide Web companion
Aligning principal and agent's incentives: A principal-agent perspective of social networking sites
Expert Systems with Applications: An International Journal
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Worldwide social networks, like Facebook, face fierce competition from local platforms when expanding globally. To remain attractive social network providers need to encourage user self-disclosure. Yet, little research exists on how cultural differences impact self-disclosure on these platforms. Addressing this gap, this study explores the differences in perceptions of disclosure-relevant determinants between German and US users. Survey of Facebook members indicates that German users expect more damage and attribute higher probability to privacy-related violations. On the other hand, even though American users show higher level of privacy concern, they extract more benefits from their social networking activities, have more trust in the service provider and legal assurances as well as perceive more control. These factors may explain a higher level of self-disclosure indicated by American users. Our results provide relevant insights for the social network providers who can adjust their expansion strategy with regard to cultural differences.