Social trends and product opportunities: Philips' Vision of the Future project
Proceedings of the ACM SIGCHI Conference on Human factors in computing systems
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Although participatory design methods such as co-creation and cultural probes are used in many forms of design practice, user involvement in the design concept decision phase is more difficult and rather rare. The aim of this research is to investigate a method that helps designers get rich feedbacks from users to help in making decisions on design concept directions. We present a method, called 'Fuzzy & Clear', which uses a level of clarity and concreteness when the concept directions are shown to users in group interviews or workshops. We also report on a design project case study to show how the method can be used and how the method impacts user feedback on a design project case study. The results show that the method helped develop diverse viewpoints and make a positive impact on getting more valuable user feedback. With this approach, designers and users can maintain a comple-mentary cooperation as co-creators.