Business modeling framework for personalisation in mobile business services

Authors:
Louis-François Pau;Jeroen Dits
Affiliations:
Ericsson Core Networks AB, Sweden and Rotterdam School of management, The Netherlands and Erasmus University, Rotterdam, Netherlands;Rotterdam School of management, The Netherlands
Venue:
QofIS'02/ICQT'02 Proceedings of the 3rd international conference on quality of future internet services and internet charging and QoS technologies 2nd international conference on From QoS provisioning to QoS charging
Year:
2002

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Abstract

This paper gives a formal six-level framework for personalization features in current and next generation mobile services, which can be used to drive the business modeling of M-business services from as service provider or system supplier points of view. I also analyzes the economic, sociological, information and psychic drivers for personalization in mobile services and why they sometimes differ from Web based services. A numerical case is provided from an operator introducing a location based personalized service.