ATM advertisement and financial preferences with sensory analysis

Authors:
Naotsune Hosono;Sayuri Gotanda;Hiromitsu Inoue;Yutaka Tomita
Affiliations:
Oki Consulting Solutions Co., Ltd, Tokyo, Japan;Oki Electric Ind. Co., Ltd;Chiba College of Health Science;Keio University Faculty of Science & Technology
Venue:
HCI'07 Proceedings of the 12th international conference on Human-computer interaction: applications and services
Year:
2007

Citing 3
Cited 0

Usability Engineering

Usability Engineering
Sensory Evaluation Method for Determining Portable Information Terminal Requirements for Nursing Care Applications

Proceedings of HCI International (the 8th International Conference on Human-Computer Interaction) on Human-Computer Interaction: Ergonomics and User Interfaces-Volume I - Volume I
Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping

Quantified Score

Hi-index	0.00

Visualization

Abstract

This paper discusses a sensory evaluation technique to find relationships between advertisements on Auto teller Machine (ATM) screen and users' financial preferences under the extended AIDMA model which represents Attention, Interest, Desire, Memory and Action. The basic three financial preferences are purchasing, savings and investment. Twenty assessors performed three steps of; checked by Marble Method and Correspondence Analysis with Supplementary Treatment thorough trial experimentation of e-Commerce. This survey, using ATM advertisements, clarified users' dynamic financial preference shifts through the e-Commerce influence. In conclusion, the purchasing and the investment groups shift to the saving group. In this tendency it is surmised that looking at full varieties of the catalogues in the e-Commerce influenced the financial preferences. This experimentation can be applied to the environment of the customer relationship management (CRM).