The antecedents of online consumers' perceived usefulness of website: a protocol analysis approach

Authors:
Cheng Yi;Zhenhui Jiang
Affiliations:
Department of Information Systems, National University of Singapore;Department of Information Systems, National University of Singapore
Venue:
HCI'07 Proceedings of the 12th international conference on Human-computer interaction: applications and services
Year:
2007

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Abstract

Internet-based interactive multimedia technologies enable online firms to display featured products via a variety of product information and various presentation formats. This study investigates how consumers evaluate the usefulness of online product presentations from their experience with the virtual products. Three different product displays on two products are tested in a survey. Using a written protocol analysis approach, the study has confirmed our expectations on the impact of information quality and system quality on consumers' online shopping experience.