Promotional ranking of search engine results: giving new web pages a chance to prove their values

Authors:
Yizhen Zhu;Mingda Wu;Yan Zhang;Xiaoming Li
Affiliations:
National Laboratory on Machine Perception, Peking Univ., Beijing, China;National Laboratory on Machine Perception, Peking Univ., Beijing, China;National Laboratory on Machine Perception, Peking Univ., Beijing, China;Department of Computer Science and Technology, Peking Univ., Beijing, China
Venue:
APWeb/WAIM'07 Proceedings of the joint 9th Asia-Pacific web and 8th international conference on web-age information management conference on Advances in data and web management
Year:
2007

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Abstract

Recent studies show that the link-structure-based measures of Web page popularity prolong the procedure of new pages reaching their deserved ranking. In this paper we propose a promotional ranking scheme that offers an opportunity for newly-created pages to be recognized.We conduct a simulation to evaluate our method. Experimental results show that our method remarkably raises the probability for new pages to obtain user-awareness.