Cross-use: cross-cultural usability user evaluation-in-context

Authors:
Jasem M. Alostath;Abdulwahed Moh Khalfan
Affiliations:
Faculty of Computing & Information Systems Department, Collage of Business Studies, PAAET, Safat, Kuwait;Faculty of Computing & Information Systems Department, Collage of Business Studies, PAAET, Safat, Kuwait
Venue:
UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization
Year:
2007

Citing 3
Cited 0

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Abstract

This paper introduces the Cross-Use experiment, which aims to evaluate the mapping between website design elements and cultural attributes using a user-in-context evaluation approach. This is done by developing three UI designs, and applying them to 63 local participants from the case study cultures (UK, Egypt, and Kuwait). The experiment was conducted using the developed prototypes was able to classify cultures differently, and highlighted those design markers that affects cultural differences in the design of e-banking websites. This is based on user preferences and usability.