Streamlining checkout experience: a case study of iterative design of a China e-commerce site

  • Authors:

  • Alice Han;Jianming Dong;Winnie Tseng;Bernd Ewert

  • Affiliations:

  • PayPal Inc.;PayPal Inc.;PayPal Inc.;PayPal Inc.

  • Venue:
  • HCI'07 Proceedings of the 12th international conference on Human-computer interaction: interaction design and usability
  • Year:
  • 2007

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Abstract

This paper describes a case study, in which PayPal China improved the user experience by streamlining its checkout experience. This project applied User-Centered Design methodologies and involved cross-functional and international collaborations within the company. The outcome of the project drastically improved user satisfaction.