Optimizing on mobile usage cost for the lower income group: insights and recommendations

  • Authors:
  • P. Deepak;Anuradha Bhamidipaty

  • Affiliations:
  • IBM India Research Lab, Bangalore, India;IBM India Research Lab, Bangalore, India

  • Venue:
  • INTERACT'07 Proceedings of the 11th IFIP TC 13 international conference on Human-computer interaction
  • Year:
  • 2007

Quantified Score

Hi-index 0.00

Visualization

Abstract

There is an increasing trend in the penetration of mobile phones towards the lower strata (lower income) group of the society. Cost is perceived as the governing factor which determines the adoption of mobile phones in this group. This paper explores the effect of cost on the usage of mobile phones and proposes an enhanced design with features that optimize its usage cost for lower income group. These features help determine and restrict call duration, proactively alert user on usage deviations and avoid early call terminations. Preliminary evaluations of the enhanced design were decidedly positive about the effectiveness in controlling and optimizing mobile usage cost.