Secure and private incentive-based advertisement dissemination in mobile ad hoc networks

Authors:
Alexandre Viejo;Francesc Sebé;Josep Domingo-Ferrer
Affiliations:
Rovira i Virgili University, Department of Computer Engineering and Mathematics, Tarragona, Catalonia, Spain;Rovira i Virgili University, Department of Computer Engineering and Mathematics, Tarragona, Catalonia, Spain;Rovira i Virgili University, Department of Computer Engineering and Mathematics, Tarragona, Catalonia, Spain
Venue:
IWSEC'07 Proceedings of the Security 2nd international conference on Advances in information and computer security
Year:
2007

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Abstract

Advertisement dissemination is a promising M-commerce application which exploits the capabilities of mobile ad hoc networks to increase the visibility of the products being offered by merchants. The starting point is a merchant who generates an advertisement that is subsequently disseminated by citizens who carry mobile devices acting as network nodes. In this paper we present a novel system where users collaborating in offer dissemination are incentivized with e-coin rewards. Our system is proven to be secure and to preserve the privacy of nodes.