Building business relationships with negotiation

  • Authors:
  • John Debenham;Carles Sierra

  • Affiliations:
  • University of Technology, Sydney, Australia;Institut d'Investigacio en Intel.ligencia Artificial, Spanish Scientific Research Council, UAB, Bellaterra, Catalonia, Spain

  • Venue:
  • EC-Web'07 Proceedings of the 8th international conference on E-commerce and web technologies
  • Year:
  • 2007

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Abstract

Successful negotiators prepare by determining their position along five dimensions. We introduce a negotiation model based on these dimensions and on two primitive concepts: intimacy (degree of closeness) and balance (degree of fairness). The intimacy is a pair of matrices that evaluate both an agent's contribution to the relationship and its opponent's contribution each from an information view and from a utilitarian view. The balance is the difference between these matrices. A relationship strategy maintains a target intimacy for each relationship that an agent would like the relationship to move towards in future. The negotiation strategy maintains a set of Options that are in-line with the current intimacy level, and then tactics wrap the Options in argumentation with the aim of attaining a successful deal and manipulating the successive negotiation balances towards the target intimacy.