Object-based interactive video access for consumer-driven advertising

Authors:
Guang-Ho Cha
Affiliations:
Department of Computer Engineering, Seoul National University of Technology, Seoul, South Korea
Venue:
EC-Web'07 Proceedings of the 8th international conference on E-commerce and web technologies
Year:
2007

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Abstract

There are currently strong motivations to develop systems that can associate information with objects in video and allow users to access this information by selecting the objects in video. These systems could be used to create a new form of business applications such as consumer-driven advertising and audience-specific advertising. This paper presents the schematics for creating an object-based interactive video system and describes an authoring tool we have developed to create the interactive video. We also examine the opportunities and challenges of interactive video.