User centered design approach applying CPV in mobile service design

Authors:
Chang K. Cho;Cheol Lee;Myung Hwan Yun
Affiliations:
CIRCLEONE Consulting Inc., Seoul, Korea and Department of Industrial Engineering, Seoul National University, Seoul, Korea;Department of Industrial Engineering, Seoul National University, Seoul, Korea;Department of Industrial Engineering, Seoul National University, Seoul, Korea
Venue:
UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization
Year:
2007

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Abstract

In this paper, applicability of CPV in mobile service design has been investigated in both phase of divergent and convergent thinking. During the scenario-based ideation, potential customer values can be used as ideation stimuli in the process of structured brainstorming. In divergent thinking, CPV can be applied as evaluation criteria in comparing new ideas with alternative services. For the efficient implementation, work templates for accelerated front-end UCD are developed in co-operation with mobile service staffs in Korean mobile operator.