Automatic personalization based on Web usage mining
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Proceedings of the 2011 conference on Databases and Information Systems VI: Selected Papers from the Ninth International Baltic Conference, DB&IS 2010
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When searching the web, users have an implicit conceptual model of the domain in their mind. This model is based on their knowledge of the domain and as a rule does not entirely match to the given web site topology. In this paper, we provide a solution to this mismatching problem by making web users' domain models explicit by using ontologies created on the basis of the user profile mining on the web. The provided method and system enable to improve web ontologies and existing web site topologies to become closer to the user preferences as well as derive new and specific ones.