Strategies for the service market place

Authors:
Paul McKee;Steve Taylor;Mike Surridge;Richard Lowe;Carmelo Ragusa
Affiliations:
BT, Ipswich, UK;University of Southampton IT Innovation Centre, Southampton, UK;University of Southampton IT Innovation Centre, Southampton, UK;University of Southampton IT Innovation Centre, Southampton, UK;Multimedia & Distributed Systems Lab, Department of Mathematics, University of Messina, Agata, Messina, Italy
Venue:
GECON'07 Proceedings of the 4th international conference on Grid economics and business models
Year:
2007

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Abstract

We describe a number of strategies for a future service oriented market place. We describe the SLA's role within the service framework, and how it enables customers to make value judgements regarding the quality of a service. We also discuss the complexity of too much choice from both the customer and provider points of view, and advocate a "discrete offer" approach. We discuss the "cost of negotiation" and argue that it must be carefully balanced with the cost, value and risk of the offering being negotiated for. We add to the negotiation analysis with presentation and discussion of some results showing a simulated Grid market place and show that it is possible for service providers to deny themselves work through attempting to offer a high quality guaranteed service.