A survey of revenue models for current generation social software's systems

Authors:
Kevin Chai;Vidyasagar Potdar;Elizabeth Chang
Affiliations:
Digital Ecosystems and Business Intelligence Institute, Curtin Business School, Curtin University of Technology, Perth, Australia;Digital Ecosystems and Business Intelligence Institute, Curtin Business School, Curtin University of Technology, Perth, Australia;Digital Ecosystems and Business Intelligence Institute, Curtin Business School, Curtin University of Technology, Perth, Australia
Venue:
ICCSA'07 Proceedings of the 2007 international conference on Computational science and its applications - Volume Part III
Year:
2007

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Abstract

In this paper we survey a number of different social software websites and analyze their revenue models. The main revenue models that we analyzed included - advertising, premium memberships, affiliate programs, donations and merchandize sale. The survey will categorize different social software based upon the revenue model being adopted. The main aim of this paper is to highlight the need for studying revenue sharing models which attempt to reward the users in the online community for participating in a particular social software website. A total of 7 revenue sharing websites would be discussed to show the importance of revenue sharing.