Towards estimating the value of an idea
Proceedings of the 12th International Conference on Product Focused Software Development and Process Improvement
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Innovation enables product differentiation and supports market growth. However, determining the value of an innovative feature is a difficult task due to the number of risks and uncertainties involved. This paper proposes the use of real options theory to support software product managers to decide whether to make an investment in an innovative feature or not. This approach creates a richer decision space, allowing for more informed decision- making, leading to greater return on potential.