Empirical study on evaluating value creation strategy performance based on GRA and fuzzy TOPSIS

Authors:
Qun Zhang;Xiaoning Zhu;Qunxia Li;Xiaolei Han
Affiliations:
School of Economics and Management, University of Sciences & Technology - Beijing;School of Economics and Management, University of Sciences & Technology - Beijing;School of Economics and Management, University of Sciences & Technology - Beijing;School of Economics and Management, University of Sciences & Technology - Beijing
Venue:
FSKD'09 Proceedings of the 6th international conference on Fuzzy systems and knowledge discovery - Volume 3
Year:
2009

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Abstract

In this paper, we combine GRA(grey relation analysis) with fuzzy TOPSIS to evaluate performance of Iron and Steel Companies. In the empirical study of a Chinese Iron and Steel Company, we apply grey relation analysis to find representative indices. Then fuzzy TOPSIS is utilized to evaluate the value creation strategy performance of the company. By the evaluation, we can get the conclusion that the value creation strategy provided by Ruosheng Zhang is successful.