Business and Market Intelligence 2.0, Part 2

  • Authors:
  • Hsinchun Chen

  • Affiliations:
  • University of Arizona

  • Venue:
  • IEEE Intelligent Systems
  • Year:
  • 2010

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Abstract

In the past few years, Web intelligence, Web analytics, Web 2.0, and user-generated content have begun to usher in a new and exciting era of research on business intelligence. An immense amount of company, industry, product, and customer information can be gathered from the Web and organized and visualized through various knowledge-mapping, Web portal, and multilingual retrieval techniques. Additionally, user-generated content from online social media provides a large volume of timely feedback and opinions from a diverse customer population. In the previous issue of IEEE Intelligent Systems, Trends & Controversies featured three essays exploring how enterprises can use Web 2.0 technologies and content to make better business decisions. This theme continues in this issue, with two additional essays from experts in business intelligence for finance.