KnowleTracker: a semantic service-oriented system for enterprise campaign management

  • Authors:
  • Wee-Tiong Ang;Aloysius Tan;Wei-Peng Seeto;Francis Tan;Weng-Fai Tang;Rajaraman Kanagasabai

  • Affiliations:
  • Institute for Infocomm Research, Singapore;Institute for Infocomm Research, Singapore;Exploit Technologies Private Limited, Matrix, Singapore;Exploit Technologies Private Limited, Matrix, Singapore;Exploit Technologies Private Limited, Matrix, Singapore;Institute for Infocomm Research, Singapore

  • Venue:
  • Proceedings of the 11th International Conference on Information Integration and Web-based Applications & Services
  • Year:
  • 2009

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Abstract

Public relations is an important management staff function in this computer age, and accurate media information retrieval and appropriate measurement for publicity tracking in a campaign management system is of utmost importance. This paper proposes an intelligent campaign management system, called KnowleTracker, based on a semantic service-oriented approach. KnowleTracker has powerful deep mining functions to pull out news and other information that may lie several layers below the front page based on a semantic search. The returned results are presented at different levels of detail and viewed from different angles, and show customers, detailed information of where their news releases are distributed. We demonstrate the utility of KnowleTracker in a real-world scenario through a case study on "A*STAR Event Campaign Management", and argue that our system is an effective tool to tackle the complex task of campaign management and tracking.