eManaging ambient organizations in 3D

  • Authors:
  • Viktoria Skarler

  • Affiliations:
  • Copenhagen Business School, CAICT, Center for Applied ICT

  • Venue:
  • Journal of Theoretical and Applied Electronic Commerce Research
  • Year:
  • 2009

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Abstract

As we work in different constellations, levels, networks, and sub networks etc., we need to see networking in multiple dimensions, i.e. as ambient organizations. To summarize the problem statement the article is addressing whether or not there is an added value for interpreting the structure of collaboration by managing ambient organizations in 3D. By utilizing a cybernetic structure and combining a set of specific methods, a clear separation between narrative, content, and contexts of organizations can be determined and challenge the old traditional way of scientific and knowledge management. Take Stafford Beer's methodology of Team Syntegrity which is based on cybernetic system theory where he uses the model of regular polyedra's to manage knowledge creating and transferring by organizing individuals with a strict cybernetic structure, and see the group of individuals re-arrange themselves in a self-organizing way. This three dimensional approach of eManagement is used as a platform for suggestions of more 3D tools communication, knowledge-sharing and innovation through the use of the theory on Information Space by Max Boisot. This article focuses upon an ICT and organizational approach to show the difficulties in creating a network based on a virtual platform without equal contribution and interest by all parties involved and a common vision that motivate the individuals to be a part of the network. The support of this multi-dimensionality from information and communication technologies (ICT) moves us towards using the dynamics of social technologies as Web 2.0 (ff Web 3.0) and an intelligent semantic web. Both the ambient organization and the social technologies available raise the challenge of changing our mindset in order to be able to manage at all. Finally the paper applies these systems on the challenge of asymmetric information, globalization, and the economics at the bottom of the pyramid (BOP), which could be implemented or visualized as an e-business model.