Brickstreams: physical hypermedia driven customer insight

Authors:
Riddhiman Ghosh;Jhilmil Jain;Mohamed Dekhil
Affiliations:
Hewlett-Packard Laboratories, Palo Alto, CA, USA;Hewlett-Packard Laboratories, Palo Alto, CA, USA;Hewlett-Packard Laboratories, Palo Alto, CA, USA
Venue:
Proceedings of the 21st ACM conference on Hypertext and hypermedia
Year:
2010

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Abstract

Brickstreams is a system that employs hypermedia structures in physical spaces, specifically in brick-and-mortar retail environments, to capture insight into customer behavior. By instrumenting and tracking interactions with tagged products in retail stores, and by using demographic and location intelligence, our system is able to bring the benefits of online clickstream analysis to the brick and mortar world. We have implemented a prototype of Brickstreams, realized through REST web services and mobile device clients.