The anatomy of a large-scale hypertextual Web search engine
WWW7 Proceedings of the seventh international conference on World Wide Web 7
BT Technology Journal
Profiles as Conversation: Networked Identity Performance on Friendster
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 03
What goes around comes around: an analysis of del.icio.us as social space
CSCW '06 Proceedings of the 2006 20th anniversary conference on Computer supported cooperative work
Social networks, gender, and friending: An analysis of MySpace member profiles
Journal of the American Society for Information Science and Technology
Journal of the American Society for Information Science and Technology
Hustling online: understanding consolidated facebook use in an informal settlement in Nairobi
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
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In this article, we explore the dynamics of prosocial and self-interested behavior among musicians on MySpace Music. MySpace Music is an important platform for social interactions and at the same time provides musicians with the opportunity for significant profit. We argue that these forces can be in tension with each other, encouraging musicians to make strategic choices about using MySpace to promote their own or others' rewards. We look for evidence of self-interested and prosocial “friending” strategies in the social network created by Top Friends links. We find strong evidence that individual preferences for prosocial and self-interested behavior influence friending strategies. Furthermore, our data illustrate a robust relationship between increased prominence and increased attention to others' rewards. These results shed light on how musicians manage their interactions in complex online environments and extend research on social values by demonstrating consistent preferences for prosocial or self-interested behavior in a multifaceted online setting. © 2010 Wiley Periodicals, Inc.