Marketing on the internet - who can benefit from an online marketing approach
Decision Support Systems
Measuring information quality of web sites: development of an instrument
ICIS '99 Proceedings of the 20th international conference on Information Systems
Personalizing E-commerce applications with on-line heuristic decision making
Proceedings of the 10th international conference on World Wide Web
Building an agent-mediated electronic commerce system with decision analysis features
Decision Support Systems - Decision-making and E-commerce systems
Alice: Assisting Online Shoppers through Ontologies and Novel Interface Metaphors
EKAW '02 Proceedings of the 13th International Conference on Knowledge Engineering and Knowledge Management. Ontologies and the Semantic Web
Hi-index | 12.05 |
The growth of e-commerce has caused problems with personalized recommendations. Although several attempts have made to improve or automate the retrieval and filtering of such information, no generic framework links the semantic context of online shopping with shoppers' purchases in order to improve the efficiency of online shopping support. Through the application of knowledge-modeling, this paper selects a college population to empirically investigate and establish the relationship between e-marketing terms and shoppers' buying behavior. General online shopping and the online book purchases are selected to validate the generic framework. Two hypotheses are tested: (1) e-marketing terms are important in influencing shoppers' decisions; and (2) shoppers behave differently with respect to different types of buys. Experimental results indicate that shoppers perceive the importance of e-marketing terms differently whilst shopping online. Six types of shoppers' are classified: (1) general-purpose, (2) security-concerned, (3) value, (4) fashionable, (5) time-sensitive, and (6) service-oriented. Results and future research opportunities are discussed. This paper serves as a basis for improving online information search for shopping purposes.