Secure and lightweight advertising on the Web
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A lightweight protocol for the generation and distribution of secure e-coupons
Proceedings of the 11th international conference on World Wide Web
Micropayments for Wireless Communications
ICISC '00 Proceedings of the Third International Conference on Information Security and Cryptology
An Architecture for Secure Generation and Verification of Electronic Coupons
Proceedings of the General Track: 2002 USENIX Annual Technical Conference
PayWord and MicroMint: Two Simple Micropayment Schemes
Proceedings of the International Workshop on Security Protocols
Location-sensitive services: it's now ready for prime time on cellular phones!
DIS '02 Proceedings of the 4th conference on Designing interactive systems: processes, practices, methods, and techniques
Commerce, e-commerce, and m-commerce: what comes next?
Communications of the ACM - Mobile computing opportunities and challenges
mCoupons: An Application for Near Field Communication (NFC)
AINAW '07 Proceedings of the 21st International Conference on Advanced Information Networking and Applications Workshops - Volume 02
Coupons: A Multilevel Incentive Scheme for Information Dissemination in Mobile Networks
IEEE Transactions on Mobile Computing
Electronic Commerce Research and Applications
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
Electronic Commerce Research and Applications
Privacy and Security in E-Commerce- Conventional Wisdom and Analytical Insights
Privacy and Security in E-Commerce- Conventional Wisdom and Analytical Insights
Diffusion and success factors of mobile marketing
Electronic Commerce Research and Applications
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The popularity of mobile commerce has propelled e-commerce applications onto the mobile platform. This has led to the evolution of coupons into mobile coupons (m-coupons). In this paper, we propose an m-coupon sharing scheme that makes use of the popularity of mobile devices to circulate coupons among existing social networks and thereby increase the redemption of m-coupons. In this scheme, the firm first selects targeted members and then sends a virtual coupon book and a virtual sharable coupon book to each of these targeted members. The targeted member is encouraged to forward the sharable coupons to his/her peers. The recipient, who could be either a non-targeted member or a non-member, may redeem the shareable coupon directly and avail of an introductory discount. Alternatively, a larger discount is given to a non-member who registers as a member and then redeems the coupon or to a non-targeted member who redeems the coupon after updating his/her customer profile. If a forwarded m-coupon is redeemed, the sender of that coupon may receive rewards in future marketing campaigns. It is important to note that the value ascribed to the m-coupons could possibly render them the target of alterations and forgeries. Our implementation incorporates only lightweight computations and simple hash chains for security. The marketer can analyse used m-coupons through a marketing campaign that makes use of electronic word-of-mouth (eWOM) communication.