The structure-mapping engine: algorithm and examples
Artificial Intelligence
Fluid concepts and creative analogies: computer models of the fundamental mechanisms of thought
Fluid concepts and creative analogies: computer models of the fundamental mechanisms of thought
The competence of sub-optimal theories of structure mapping on hard analogies
IJCAI'97 Proceedings of the 15th international joint conference on Artifical intelligence - Volume 1
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Metaphor and analogy are cognitive tools which, in serving specific communicative goals and descriptive needs, are subject to a host of pragmatic pressures. Knowing that these pressures will shape the interpretation of a given metaphor, an effective communicator will exploit them to structure the conceptual content of the metaphor in such a way as to maximise its perceived aptness and argumentative force to the recipient. This paper considers the form that such pressures can take, and the computational strategies that a communicator can employ to maximise the effectiveness of a given metaphor. W e choose as our domain of discourse a collection of visual metaphors which highlights the effect of pragmatic strategies on metaphoric communication.