Neural Networks for Pattern Recognition
Neural Networks for Pattern Recognition
Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series)
Customer Relationship Management: The Bottom Line to Optimizing Your ROI (NetEffect Series)
Impact of demographics on online buying behaviour towards different products
International Journal of Electronic Finance
International Journal of Electronic Finance
Data classification process for security and privacy based on a fuzzy logic classifier
International Journal of Electronic Finance
A data model for processing financial market and news data
International Journal of Electronic Finance
| Hi-index | 0.00 |
An empirical study was conducted of employed professionals, representative of the marketing and financial services industry located within the metropolitan section of Pittsburgh, PA, resulting in 191 useable questionnaires. The thrust was to investigate the degree of seriousness on the part of working professionals' promoting new initiatives, such as public transportation and purchasing hybrid vehicles, to mitigate gasoline prices via their perceptions of the importance of selected economic, political, and personal transportation preferences, and its relationship to Customer Relationship Management (CRM). It was found through multivariate analysis that the influence of selected financial incentives can be quite powerful, especially by the use of employer-based and supported transportation programming. In general, such employer-supported programmes were very well received in changing employee behaviour for those would were so privileged, which may lead to a happier and more productive workforce.