Personalize web search results with user's location

  • Authors:
  • Yumao Lu;Fuchun Peng;Xing Wei;Benoit Dumoulin

  • Affiliations:
  • Yahoo! Inc., Sunnyvale, CA, USA;Yahoo! Inc., Sunnyvale, CA, USA;Yahoo! Inc., Sunnyvale, CA, USA;Yahoo! Inc., Sunnyvale, CA, USA

  • Venue:
  • Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
  • Year:
  • 2010

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Abstract

We build a probabilistic model to identify implicit local intent queries, and leverage user's physical location to improve Web search results for these queries. Evaluation on commercial search engine shows significant improvement on search relevance and user experience.