How to measure the information similarity in unilateral relations: the case study of Delicious

  • Authors:
  • Danielle Lee

  • Affiliations:
  • University of Pittsburgh, Pittsburgh, PA

  • Venue:
  • Proceedings of the International Workshop on Modeling Social Media
  • Year:
  • 2010

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Abstract

In this paper, I describe a better way to compute the information similarity between two users who are unilaterally connected. Unilateral relations are unidirectional connections and gain attention with the success of social tagging and microblogging systems. The relations are convenient and less bounded since people can make the connection without mutual agreement once they perceive that other users' information is worth. Using a social bookmarking data set, Delicious, I found that the traditional item unit-based similarity measures are not enough to show the common interests between a pair of unilaterally connected users. The similarity measure on the higher level such as metadata (root address of each URL) and macro-level tags (tags regardless of the annotated information item) showed better results. The significantly better results in metadata and macro-tag level similarity were also shown in the indirect relations, as well. I interpreted this result to mean that semantic information such as metadata and tags represent users' cognitive understanding of corresponding information. Therefore, in social tagging systems, it is better to match users not based on item-level similarity but based on the similarity on a higher level which embeds more semantic meanings.