Improving Web interaction on small displays
WWW '99 Proceedings of the eighth international conference on World Wide Web
Usability evaluation of computer-assisted survey instruments
Social Science Computer Review - Special issue on survey and statistical computing in the new millennium
Designing a strategy for reducing "no opinion" responses in Web-based surveys
Social Science Computer Review
Using large tables on small display devices
International Journal of Human-Computer Studies
What they see is what we get: response options for web surveys
Social Science Computer Review
Instrument effects of images in web surveys: a research note
Social Science Computer Review
Effective search results summary size and device screen size: is there a relationship?
Information Processing and Management: an International Journal
Design parameters of rating scales for web sites
ACM Transactions on Computer-Human Interaction (TOCHI)
Mode Effects in Free-list Elicitation: Comparing Oral, Written, and Web-based Data Collection
Social Science Computer Review
Data Quality in PC and Mobile Web Surveys
Social Science Computer Review
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Self-administered surveys can be conducted on mobile web-capable devices, yet these devices have unique features that can affect response processes. Ninety-two adults were randomly selected and provided with mobile devices to complete weekly web surveys. Experiments were designed to address three main objectives. First, the authors test fundamental findings which have been found robust across other modes, but whose impact may be diminished in mobile web surveys (due largely to the device), by manipulating question order and scale frequencies. Second, the authors test findings from experiments in computer-administered web surveys, altering the presentation of images and the number of questions per page. Third, the authors experiment with the unique display, navigation, and input methods, through the need to scroll, the vertical versus horizontal orientation of scales, and the willingness to provide open-ended responses. Although most findings from other modes are upheld, the small screen and keyboard introduce undesirable differences in responses.