Computers and Operations Research
Fuzzy efficiency measures in data envelopment analysis
Fuzzy Sets and Systems
Prioritization and operations NPD mix in a network with strategic partners under uncertainty
Expert Systems with Applications: An International Journal
Information systems project prioritization using data envelopment analysis
Mathematical and Computer Modelling: An International Journal
Multi-objective decision-making methodology to create an optimal design chain partner combination
Computers and Industrial Engineering
Calibrated fuzzy AHP for current bank account selection
Expert Systems with Applications: An International Journal
Sustainable R&D portfolio assessment
Decision Support Systems
An investigation of critical factors in medical device development through Bayesian networks
Expert Systems with Applications: An International Journal
Hi-index | 12.05 |
Due to brutal business competition, new product development (NPD) has become a key factor for promoting business sustainability. To help a company determine the direction of NPD for the future, this study applies the fuzzy analytical hierarchy procedure (AHP) and fuzzy data envelopment analysis (DEA) to develop an evaluation and ranking methodology, assisting decision makers to select NPD projects with development potential and high added value. Because of the high risk characteristic of NPD, this study employs the Bayesian belief network (BBN) technology to create the risk evaluation models to assist the top managers in analyzing and measuring the NPD risks. Finally, this paper employs the development projects of the electronic extension cards as a case study for explanation and verification of significant benefits of the methodology proposed by this study.