Designing sponsored search auctions for federated domain-specific search engines

Authors:
Sofia Ceppi
Affiliations:
DEI, Politecnico di Milano, Milano, Italy
Venue:
Proceedings of the 9th International Conference on Autonomous Agents and Multiagent Systems: volume 1 - Volume 1
Year:
2010

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Abstract

My Ph.D. thesis focuses on the design of economic mechanisms inspired by sponsored search auctions to support new generation search engines. These engines (called integrators) are based on multi-domain queries and on the federation of multiple domain-specific search engines. The problem studied in my thesis is essentially a mechanism design problem where two levels are present: in the first, the advertisers submit bids to the domain-specific search engines; in the second, the domain-specific search engines interact with an integrator in the attempt to produce the best search results.