A Task-Based Evaluation of an Aggregated Search Interface
SPIRE '09 Proceedings of the 16th International Symposium on String Processing and Information Retrieval
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In this paper, we explore how the results of a person search can provide a context for making judgments about other people. Exploring the new aggregated method of search results presentation, we describe two simulated studies to cast light on whether the results from an aggregated search can change opinions on another person. We show that information presentations can modify opinions on a person we do not know but it is far harder to change existing opinions.