E-Business and E-Commerce Management: Strategy, Implementation and Practice

Authors:
Dave Chaffey
Affiliations:
-
Venue:
E-Business and E-Commerce Management: Strategy, Implementation and Practice
Year:
2010

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Abstract

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.