Acceptance level of push technology-based on-line shopping widget among Malaysians: application of technology acceptance theory

Authors:
Lee Yean Hooi;Mohd Azam Osman;Rosnah Idrus;Tan Shiang-Yen
Affiliations:
School of Computer Sciences, Universiti Sains Malaysia, Pulau Pinang, Malaysia;School of Computer Sciences, Universiti Sains Malaysia, Pulau Pinang, Malaysia and Center for Marine and Coastal Studies, Universiti Sains Malaysia, Pulau Pinang, Malaysia;School of Computer Sciences, Universiti Sains Malaysia, Pulau Pinang, Malaysia and Center for Marine and Coastal Studies, Universiti Sains Malaysia, Pulau Pinang, Malaysia;School of Computer Sciences, Universiti Sains Malaysia, Pulau Pinang, Malaysia
Venue:
ACACOS'10 Proceedings of the 9th WSEAS international conference on Applied computer and applied computational science
Year:
2010

Citing 4
Cited 0

User acceptance of information technology: system characteristics, user perceptions and behavioral impacts

International Journal of Man-Machine Studies
Computer self-efficacy: development of a measure and initial test

MIS Quarterly
Exploring factors affecting the adoption of mobile commerce in Singapore

Telematics and Informatics
An Empirical Study on Predicting User Purchase Intention on the Creative Product: A Case of Apparel

ISECS '08 Proceedings of the 2008 International Symposium on Electronic Commerce and Security

Quantified Score

Hi-index	0.00

Visualization

Abstract

Nowadays, online shopping information such as new product release, promotion, and other news is mostly retrieved manually by prospective buyers from individual webpage, which is entailed enormous efforts and time-consuming. The tool or method used in this scenario is known as pull-technology. As a solution, this study proposed an online shopping widget which automatically retrieves relevant online information from various sources at single point of time based on the concept of push technology. Hence, the objective of this paper is to investigate the acceptance level of the proposed online shopping widget among Malaysian, through applying technology acceptance theory in questionnaire survey method. The findings of this study imply that the overall acceptance level of Malaysian toward the proposed online shopping widget is considered as low. In addition, the result of this study also suggested that perceived usefulness of the sidebar widget is the strongest antecedent which lead to the intention of use of the online shopping widget. This study has provided a foundation to both practitioners (e.g. software developers) and academicians for understanding of the acceptance level of similar push technology-based online shopping widget, and the characteristics the online shopping widget should incorporated in order to enhance acceptance level among prospective users.