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At the end of the previous century we were introduced to the notion of mass customization - an approach to manufacturing that synchronizes the benefits of mass production to the benefits of tailoring each product to an individual's requirements. The underlying "technologies" that support mass customization are a combination of modular design approaches and information technology. Modular design allows us to create a very large number of varieties of a particular product with varying characteristics. Tailoring products to individual requirements means having detailed information about individual customer requirements and the knowledge. This allows us to identify how to satisfy them.