Building Data Mining Applications for CRM
Building Data Mining Applications for CRM
Data Mining: An Overview from a Database Perspective
IEEE Transactions on Knowledge and Data Engineering
Data Mining for the Enterprise
HICSS '98 Proceedings of the Thirty-First Annual Hawaii International Conference on System Sciences-Volume 7 - Volume 7
Adoption of Mobile Services in Business Case study of Mobile CRM
ICEBE '05 Proceedings of the IEEE International Conference on e-Business Engineering
Capturing industry experience for an effective information security assessment
International Journal of Information Systems and Change Management
Knowledge management in mobile environment
International Journal of Networking and Virtual Organisations
Improving cost model development process using advanced data generation and data analysis techniques
International Journal of Networking and Virtual Organisations
Management requirements for knowledge management systems in the virtual organisation
International Journal of Networking and Virtual Organisations
A roadmap for research in mobile business
International Journal of Mobile Communications
Consumer perception and attitude toward mobile communication
International Journal of Mobile Communications
International Journal of Networking and Virtual Organisations
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This paper presents mobile Customer Relationship Management (mCRM) business architecture considering information security measures. The paper presents the importance of technology, process, planning and training as key factors for the proper implementation of mCRM in the organisation. All of us are aware that the information transferred through the mobile medium will likely be threatened by unauthorised users. The customer data reveal hidden and personal information. Private information demands the use of Information Security (IS) measures to enable the secure transmission of customer information. The architecture considers IS of primary concern while implementing mCRM in organisations. The paper also justifies the extensive use of technology innovation for the proper implementation of mCRM.